Comprehensive, fee-based financial planning

Many individuals confuse financial planning with general savings and investing advice. While how to save (and how much!), and where and when to invest those savings, is every bit important, prudent Financial Planning goes much beyond the realm of just saving and investing. The sooner you understand the role of financial planning in meeting your short, medium and long-term financial aspirations, the better you’ll be able to control your financial destiny.

WHY FINANCIAL PLANNING IS IMPORTANT

A well-grounded financial plan is essential for anyone who wishes to accomplish specific financial objectives. Whether it be the idea of owning your home (sooner, rather than later!), funding your children’s education, or helping ensure smooth and stress-free retirement; all of these seemingly disparate components come together under a unified financial plan.

The scope of an effective financial plan should therefore cover key aspects such as Saving, Budgeting, Investing, Tax planning, Insurance planning, Retirement planning, Estate planning, and much more.

WHAT WE CAN DO FOR YOU

Our systematic approach to Financial Planning services includes:

  • Discovering You: We realize that financial planning is all about YOU! And the only way that we can deliver what YOU need is to understand what those needs are. We do this through a consultative discovery approach of getting to know you, and helping you understand what we can do for you.
  • Strategizing: Now that our professionals have a better sense of who you are, and what you wish your financial future to look like, we can work together to create a financial strategy that will help you fulfil those financial objectives.
  • Holistic Planning: Cookie cutters don’t work for us – and we believe they don’t serve the interest of our clients either. Through our systematic strategy-building process, we’ll create a set of personalized, holistic plans – for the short, intermediate and long-term, that will help fulfil your overall financial strategy. Our planning process is intensive, and we do it using a consultative and iterative approach. Each session brings us closer to helping you achieve the financial objectives that we set out together, during the Discovery phase.
  • Frequent Reviewing and Monitoring: While we’ll laud you at every successful step of your financial plan, we’ll stay vigilant throughout the process to help make sure you stay on track to meet each of the objectives set out in the plan. Through monitoring, and frequent reviews with you, we’ll consult with you and make modifications to the strategies and plans as and when needed.
Once your plans are in place, we can walk you through the process of implementing them. Whether it’s making investment decisions, choosing appropriate insurance for you and your family, saving enough (and regularly) to help reach your retirement goals, or creating an Estate Plan to help preserve your legacy; our qualified financial advisors will be right there by your side as you take each step. Through foresight, encouragement and professionalism, we’ll help make sure each step of the plan is successful.
 

Disclosure: Separate from the financial plan and our role as financial planner, we may recommend the purchase of specific investment or insurance products or accounts.  These product recommendations are not part of the financial plan and you are under no obligation to follow them.

This website may contain articles or information that is a general discussion of federal tax laws and strategies that may benefit a taxpayer. It is not intended for, nor can it be used by any taxpayer for the purpose of avoiding federal tax penalties. Financial professionals do not provide tax or legal advice. Taxpayers should seek the advice of their own advisors regarding any tax and legal issues specific to their situation.

Waypoint Wealth Group is affiliated with North Star Resource Group. North Star Resource Group is independently owned and operated. North Star Resource Group and Waypoint Wealth Group offer their own suite of products and services entirely independent of Securian.

Certain individuals associated with Waypoint Wealth Group are registered with and offer securities and investment advisory services through Securian Financial Services, Inc. ("Securian"), a registered broker-dealer and investment adviser, member FINRA/SIPC. Individuals registered with Securian are authorized to offer only those securities and investment advisory services that have been specifically approved by Securian. FINRA's BrokerCheck contains additional information about registered individuals and also indicates whether they are registered representatives and/or investment advisor representatives. You may also refer to their individual bio pages on this website to find their registration status. Not all registered persons are registered as investment advisor representatives.  Only registered persons who are registered as investment advisor representatives use titles "advisor" or "financial advisor" and provide advisory services. For further questions about which individuals associated with Waypoint Wealth Group are registered with Securian, as well as information about which securities and investment advisory services such individuals are authorized to offer on Securian's behalf, please contact Securian at 1-800-820-4205.

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